When She Left Corporate to Start Her Own Studio
Dina walked away from a VP role at 32 to open an art studio in Bandung. Here's why she has zero regrets.
At 32, Dina Rahayu had the title, the salary, and the corner office. From the outside, she had arrived. From the inside, she was disappearing.
It started small — a sketchbook she kept in her desk drawer. Then painting on weekends. Then the realization that Monday mornings felt like grief.
"I remember sitting in a board meeting thinking: whose life is this? I had built someone else's dream, not mine," she says.
So she resigned. She gave herself six months of savings and a studio apartment in Dago. The first three months were terrifying. The next three were the best of her life.
Today, Dina runs Studio Perempuan — a small art school in Bandung that teaches creative expression to women and girls. She charges on a sliding scale. She works fewer hours and earns less money. She has never been happier.
"I didn't leave corporate to be brave. I left because staying had become the braver — and harder — thing to explain to myself."
We asked Dina what she wishes she had known before she leapt. Her answer: "That the leap is not the scary part. Learning to trust yourself on the other side — that's where the real work begins."
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